Led a design-thinking consulting project for Chapters Indigo's Loyalty and Marketing teams and devised a Go-To-Market strategy strategy for the children's books segment, aimed at enhancing customer engagement and expanding the company's market reach.

Applied design-thinking methodologies to understand children's book market trends and customer preferences. Crafted a dynamic Go-To-Market strategy aligned with Chapters Indigo's business goals and brand values, along with catering to diverse young readers' interests.

Created a comprehensive strategy that encompassed every facet of Avasta's communication, including brand messaging, media channels, and digital outreach.

Through a combination of market research, competitor analysis, and close collaboration with Avasta's creative team, I formulated a strategy that was tailored to resonate with the company's 100+ strong client base, both past and present, ensuring a seamless transition and a clear message that aligns with Avasta's evolving brand identity.

Orchestrated a comprehensive overhaul of the company's entire product suite, consisting of 24 products, generating US $28 million in sales within six months.

Meticulously analyzed market trends, consumer preferences, competitive landscapes, and cross collaborated with 5+ teams to enhance the value proposition and market positioning of each product. 

Crafted a Go-To-Market strategy and product roadmap for a groundbreaking B2B SaaS Behavioral Biometrics startup at the Creative Destruction Lab, Toronto. 

Conducted a comprehensive study of the market landscape and strategised with VC Funds and Investors to help inform the start-up's business and product strategy.

Designed and launched a product that went on to become one of the companies best sellers and strategised an innovative product (part of a "regulatory sandbox") tailored to address the critical issue of life insurance accessibility for the 100M+ underserved seasonal workforce in India (pending regulatory approval).

Worked on customer personas, story-telling, customer journeys, and training sales teams to ensure new products were being sold to the target customers.